What is Amoli?
Amoli Handcrafts (www.amoli.store) is a Social Enterprise employing survivors of human trafficking. We support survivors to achieve economic security and autonomy, thus reducing the risk that they or their dependents will be re-exploited in the future. Our partner NGO, Purnata (meaning “wholeness” or “completion”) has a unique Rehabilitation and Reintegration program that helps begin a journey of healing and hope. On completion of the program, we provide them jobs that help them become independent women with a career. Purnata has trained over 15 women in the last few years of which 4 are employed by Amoli.
Our Story
Purnata’s vision: Empowered individuals and communities, aware of all forms of human trafficking, access to opportunities, and become contributing members of society. Mr. Aaboo Varghese, the Founder of Purnata, realized the need for gainful employment for survivors of Human Trafficking and decided to start Amoli Handcraft along with a colleague, Mr. Earnesrt Dcosta. Amoli seeks to empower the women who have been trafficked in red light areas. We intend to provide a holistic environment where they can strive for excellence and live with dignity. In line with Purnata’s vision, we began exploring options for viable jobs for survivors combining while ensuring they are productive & can earn a livelihood. “Amoli” means “Priceless”. We believe that each artisan who works with us is priceless, no matter what their past has been. We believe in giving dignified employment to survivors of human trafficking.
Our vision
Amoli Handcrafts Vision- A successful social enterprise with a social conscience, particularly towards survivors of human trafficking, in sustainable jobs, resulting in dignity and healing by having satisfied customers provided with dynamic, timely, and professional deliverables.
Amoli Handcrafts Mission- Amoli handcrafts will be a vibrant & Fairtrade business initiative providing a safe working environment, driven by Survivors of Human Trafficking with an aim to excel in a professional setup, to be self-sustaining by producing and delivering the best service to match every customer’s expectation.
Amoli Handcrafts Objectives
1. Provide sustainable livelihood to as many survivors of human trafficking as possible.
2. Run a Fairtrade business known for world-class clothing, garments & accessories.
3. Be the first-choice social initiative business partnership for customers.
What is unique about us
Women trained by Purnata go through a formal interview process & offered fair employment. While we aim to employ best, a provision is also made for some slow learners. Amoli Handcrafts aim to provide dynamic, timely, and professional deliverables to customers while at the same time aim to provide a sustainable livelihood to survivors of human trafficking as part of their healing process. Amoli handcrafts through being a social initiative strive to adhere to professional and corporate governance practices in all its endeavors. Amoli handcrafts are driven by a collective desire to excel by Survivors of HT who have a strong & burning desire to be self-sustainable and live a life of dignity. What we o so far- We created to several clients who have been appreciated the world over like Coco Bombay, Masala Treads & Luna Wild Collection. Where are we headed? – Amoli Handcrafts strives to follow best practices that are recognized the world over, especially aligning itself to standards set by WFTO.
Our core Assets
Often the women we employ have a challenge of staying in jobs and being consistent.
1. They easily give up, often are impulsive, and struggle with keeping their jobs relationships.
2. This is due to the severe trauma they have received over the years and it may often take more time than we expect to heal.
3. However, counseling is provided as and when need to mitigate this risk.
4. While we insist on professionalism, we also balance that with the pace of the struggles women go through.
Our Products
Amoli Handicrafts produces quality fashion garments, corporate gifts, niche bags & accessories including ethnic jewelry.
Our customers include individuals, corporations, and other brands.
We make unique products under the Amoli Brand. We focus on five niche products:
1. Women’s western casual & formal wear (kimonos, dresses, pants, palazzos, tops, Kurtis, ethnic fusion, etc)
2. T-shirts (custom-designed with a message, patch tribal fabric)
3. Home Decor (Table runners, rugs, cushion covers, wall hangings, woolen wall hangings, and blankets/ bowls, etc.
4. Bags (clusters, totes, waist pouches, canvas sling bags, woolen keychains, etc)
5. Accessories (jewelry like earrings, chains, pendants, neckpieces, woolen keychains, etc) and Handcraft items (handmade everyday products)
We work with purely organic materials like cotton, linen, jute, canvas, etc.